This article, which is based upon seven years of anthropological field research in London, outlines the reasons why the so-called Rushdie Affair forced Muslims in Britain into a corner that was not of their own choosing. Ultimately, these reasons are based upon a trend, in the West, to reify Islam in an unwarranted manner. There are social forces, however, among Muslims as well as other believers, to overcome reification by new modes of coexistence which go well beyond theological dialogue. They are practice-based and often local in scale; yet, they do entail processes of action and rethinking which can respond to the fundamental sociological findings about pluralist community-building. The article concludes with an assessment of their variables of success.